WHAT WE ARE

Asia’s newest and most innovative client focused customer publishing team.

Our mission is to be a leading provider of publishing branded editorial content for customers in the Asia region.

We have the pedigree to make it happen: As part of Edipresse Asia Publishing, we are building on extensive market-leading publishing experience - commercial, editorial and design - both in print and online.

Our job is to help our customers find the right way to speak to their customers.

Whatever communication platform you require, our expert team will ensure that it delivers what it needs to for your business. We pride ourselves on quality editorial and design.

In our many years experience of publishing lifestyle magazines, we’ve worked with numerous leading brands across luxury goods, motoring, retail and travel & leisure, and we'll be using this wealth of knowledge and experience to tailor our solutions to your customers and your brand.

Plus, because we print huge volumes of magazine each month we can ensure you’ll get the best print terms and value for money in the market.

WHAT WE DO

We are providers of editorial and creative content that is unique and targeted to your brand and customers. Such content will greatly increase the experience that a customer has with your brand. Content can be used to explain a product, grab attention or simply increase the time customers spend with your brand.

Great editorial content can elevate your product or message to another level and we are a skilled at delivering this. Print magazines are still the most popular publishing format for customer magazines and are renowned as the 25-minute advertising medium.

If you consider that a web ad holds the attention of a customer for a fraction of a second, the opportunity for a customer to spend 25 minutes immersed in your brand via a customer magazine is a compelling reason to create a customer magazine for your brand and business. At Edipresse we are fully able to utilise years of experience of publishing lifestyle and newsstand magazine brands to produce exceptional and effective customer magazines. Print magazines continue to have a high perceived value and a long shelf life, which makes them perfect for communicating your brand message in a trusted and informative environment.

ABOUT US

Seth Hawthorne
General Manager, Customer Publishing

Seth heads the Customer Publishing team in Asia. He is a very experienced magazine publisher having worked in the UK as Publishing Director for Dennis Publishing running their flagship title, The Week, for over seven years. Prior to this he ran the advertising sales operation for Maxim magazine in the UK. He also worked for several years for News International, publisher of The Times and The Sunday Times in the UK, and National Magazines, part of the Hearst Corporation. In 2007 Seth moved to Hong Kong and worked for various local publishers before taking on the role of establishing the office of Photolibrary, the stock image library, in Hong Kong.
Email: seth.hawthorne@edipresse.com.hk

Chris Wood
Editor, Customer Publishing

Chris is a journalist who has written and edited for, among others, The Sunday Times, The Daily Telegraph, The Daily Express, Daily Mail Group newspapers and magazines, The Times of India, Prospect Magazine, The New Yorker, The Australian and The Australian Literary Review. He is the former Literary Editor of the South China Morning Post and the former Editor-in-Chief of Asia Literary Review. At one end of the spectrum he has conceived, launched and edited glossy lifestyle magazines and at the other he has edited the works of numerous famous writers from Henning Mankell and British Book of the Year award winner Dava Sobel to Booker Prize winners Aravind Adiga and Anne Enright, James Joyce Award winner Yu Hua, Man Asia Literary Prize winner Miguel Syjuco and dissident Chinese writer Liao Yiwu.
Email: chris.wood@edipresse.com.hk

Petula Kincaid
Client Services Director, Customer Publishing

Petula has over 17 years of publishing experience, the majority of which has been with top-tier customer publishers in business development and client service roles. After cutting her teeth in advertising sales with stints at News International, The Telegraph Group and The Irish Times, she worked with John Brown Publishing as account director on the Procter & Gamble magazine account. She was subsequently poached by ILN, another customer publisher, to head up business development there and landed the contract to publish Maserati’s magazine. Never one to let the grass grow under her feet, she seized the opportunity to move to Seven Publishing to run the portfolio of magazines for Sainsbury’s – the second largest grocery retailer in the UK. A subsequent move to Hong Kong in early 2010 brought her to Edipresse.
Email: petula.kincaid@edipresse.com.hk

Pauline Chow
Advertising Sales Director, Customer Publishing

Originally from Macau, Pauline has worked in media sales for over 15 years. She began her career with the Mandarin Hotel's magazine before working in Beijing for a lifestyle publisher where she gained extensive knowledge of the China publishing market. She joined Edipresse in 2011.
Email: Pauline.chow@edipresse.com.hk