The flagship publication, Hong Kong Tatler, was launched in 1978. The ultimate arbiter of high society, taste and glamour, it was quickly embraced as Hong Kong's premiere society magazine. This local institution has remained essential reading for the territory's elite ever since.

For readers, a subscription to Tatler is considered an investment in good taste. For companies targeting a wealthy and receptive audience who can afford to indulge in luxury brands, products and services, advertising in Tatler is simply an investment that brings huge returns. As an added advantage for media buyers and advertisers, Hong Kong Tatler remains the only local lifestyle magazine with an independently audited circulation.

The success of Hong Kong Tatler inspired the creation of sister publications Singapore Tatler in 1984, Malaysia Tatler in 1989, Thailand Tatler in 1991, Indonesia Tatler in 2000, Philippine and Korea Tatlers in 2001,Shanghai Tatler in 2002 and Beijing Tatler in 2003. Over the years, all have become heavily involved in supporting a variety of worthy charities by direct contributions or special sponsorships.

In 2001, Tatler's leadership position is reinforced with an exciting new cover-to-cover design, which remain the most widely read magazines of their kind in their respective regions. International and regional advertisers continue to reach the most affluent markets in Asia by placing their advertisements in Tatlers - while taking advantage of special regional discount rates.

Accompanying these publications in their particular markets is the eagerly awaited Society magazine, an annual review of the year's most glamorous balls, private parties and exclusive calendar events, along with a look ahead at the upcoming year's social diary. The jewel in the crown of this 'essential guide to the social season' is the inclusion of its annual 'List' - the definitive who's who of high society. New edition of Taipei Tatlers is on the anvil.

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